LG AI Research
The First AI to
Battle Against
Climate Change
Battle Against
Climate Change
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CLIENT
LG AI Research
-
PRODUCT
Tilda
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CATEGORY
Campaign
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DIRECTED BY
Junghyun Keum,
David Kang, Jiwon Kim -
REGION
GLOBAL
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RELEASE YEAR
2022
The first AI to battle against climate change in New York
As a global tech leader, LG recognized its duty to provide sustainable technology for the planet. Due to public ambivalence toward such a distant goal and other brands surging to declare similar targets, LG AI Research realized that more could be done to make a true difference. Therefore, it decided to utilize its ultimate Al technology, Tilda.
Tilda is one of LG's most ambitious Al projects, with investments exceeding $100M. Already, she is capable of learning from a corpus of over 600 billion texts and 250 million images. Using this technology, Tilda calculated that if climate change persists, Earth's atmosphere will mirror Venus - a planet overwhelmed by carbon dioxide. In response, she envisioned flowers miraculously blooming on the barren surface of Venus - her message of hope to humanity. Working with a boutique fashion brand Greedilous to turn Tilda's vision into designs, Tilda launched a full fashion collection at New York Fashion Week. Representing a milestone collaboration between Al and humanity, it was a direct message from Al to the world's most wasteful industry right in its own territory.
2022 New York Fashion Week climate change campaign led by Tilda generated more news impressions and engaged a younger audience than any other previous campaign. Furthermore, Tilda's show was an instant mega-hit boasting a full house with guests lined out the door hoping to gain entry. Esteemed global fashion publications such as Vogue, Esquire, W, Paper Magazine, and Nylon covered the story-generating 175M+ impressions across 15+ countries. Also, award-winning American singer-songwriter Ava Max and Moroccan-Canadian singer-songwriter Faouzia shared the event with their millions of followers, contributing to 11M+ social media impressions. Most importantly, LG embedded itself in the minds of the younger generation as a relatable brand that supports the causes they care and fight for, especially climate change. They now have Tilda as an ally, and she is already moving to lead her next campaign.
As a global tech leader, LG recognized its duty to provide sustainable technology for the planet. Due to public ambivalence toward such a distant goal and other brands surging to declare similar targets, LG AI Research realized that more could be done to make a true difference. Therefore, it decided to utilize its ultimate Al technology, Tilda.
Tilda is one of LG's most ambitious Al projects, with investments exceeding $100M. Already, she is capable of learning from a corpus of over 600 billion texts and 250 million images. Using this technology, Tilda calculated that if climate change persists, Earth's atmosphere will mirror Venus - a planet overwhelmed by carbon dioxide. In response, she envisioned flowers miraculously blooming on the barren surface of Venus - her message of hope to humanity. Working with a boutique fashion brand Greedilous to turn Tilda's vision into designs, Tilda launched a full fashion collection at New York Fashion Week. Representing a milestone collaboration between Al and humanity, it was a direct message from Al to the world's most wasteful industry right in its own territory.
2022 New York Fashion Week climate change campaign led by Tilda generated more news impressions and engaged a younger audience than any other previous campaign. Furthermore, Tilda's show was an instant mega-hit boasting a full house with guests lined out the door hoping to gain entry. Esteemed global fashion publications such as Vogue, Esquire, W, Paper Magazine, and Nylon covered the story-generating 175M+ impressions across 15+ countries. Also, award-winning American singer-songwriter Ava Max and Moroccan-Canadian singer-songwriter Faouzia shared the event with their millions of followers, contributing to 11M+ social media impressions. Most importantly, LG embedded itself in the minds of the younger generation as a relatable brand that supports the causes they care and fight for, especially climate change. They now have Tilda as an ally, and she is already moving to lead her next campaign.
