We have initiated a campaign in collaboration with Greenpeace, focusing on the theme of 'carbon neutrality'. Numerous avenues for reducing carbon emissions on Earth include not only cross-national and societal efforts to decrease the use of fossil fuels, but also a range of activities such as wetland and forest restoration.

Among these various categories, we identified the factors that can motivate small individual actions in everyday life. Rather than pursuing industrial or regulatory campaigns, we discovered an image and campaign that resonates with daily routines and encourages personal initiatives.

We explored an image that aligns with Greenpeace's image, avoiding any negative portrayal of reducing meat consumption. Instead, we delved into an image of my town and its vicinity transforming into a forest, showcasing the potential for an environmentally friendly lifestyle through small personal actions.

The image of a village comprised of miniature vegetables offers a positive and educational sentiment, reminiscent of illustrations seen in childhood fairy tales or educational materials. This illustration provides a positive and educational aura in a cartoon-like manner.