YGP Originals / AI Copywriter JOSHUA
YGP
AI Copywriter
JOSHUA
  • CLIENT
    YGP
  • PRODUCT
    AI Copywriting Service
  • CATEGORY
    Originals, Branding
  • DIRECTED BY
    David Kang
  • REGION
    Joshua
  • RELEASE YEAR
    Coming Soon
Here's your AI coworker, start working with Joshua

The Joshua Project is an AI app service platform that generates advertising copy. We've developed a virtual character named Joshua, portrayed as an everyday figure, to evolve within the advertising platform as an interactive persona that helps people solve problems and engage in conversations.

Moving away from a formal approach, we've strived to create branding with a friendly and playful character—Joshua—making it easier for advertisers and those in need of advertising to access and connect on a relatable level. We've focused on ensuring that Joshua can convey his scholarly and business-oriented narratives through simple and concise messages.

The character and illustrations, crafted in a doodle-like style, will enable a closer connection to our office space by embodying a language that's easily encountered, thereby facilitating a more approachable approach to complex topics of discussion.

Please note that some creative adaptations have been made to ensure the natural flow of the translated text.